The New Algorithm for Content Analysis
A new algorithm for content analysis has been developed by researchers in the field of computational linguistics. The algorithm is based on semantic similarity, unlike previous algorithms that used syntactic similarity to measure textual coherence.
Dr. John Ainsworth-Shaw, one of the lead authors on this study, discusses how this new method will have a profound impact on marketing research and practice: “This may be true over time as people begin to trust online reviews more than they currently do.”
What does this mean for marketers? Now you can take advantage of social media influencers who are trusted by your target audience and create engaging copy that resonates with their interests!