The Most Useful Google Analytics Metrics for Web Designers

This blog post will be going over the most useful Google Analytics metrics for web designers. These are the ones that I find myself using on a regular basis to help make decisions and keep track of my clients’ progress.

In order to get started, you’ll need to have your own account set up with Google Analytics and also your client’s website URL ready. Once you have those two things prepared, let’s jump in!

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First of all, we’re going to take a look at bounce rate.

This is one of the easiest KPIs (key performance indicators) for us web designers because it tells us how many people visit our site once and then leave without clicking anywhere else or taking any other action like filling out forms or buying anything.

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