John Crestani – How Google Ads Work (Video Summary)

Affiliate Marketing expert John Crestani goes into a deep dive explanation of the different types of ads you can run on Google Ads (formerly google adwords).

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Here are my main takeaways from John’s Presentation:

1. There are 3 types of ads you can run
   • Search Ads
   • Display Ads
   • Youtube Ads
2. The interface changes all the time
3. John recommends to start your campaigns without any goals
4. Choose the results you want from the campaign
   1. Phone Calls
   2. Website Visits
5. Beware of the “sneaky” tactic that google uses when they automatically assume you want to run search AND Display ads.
6. Set a budget (John recommends $20/day to start)
7. John Recommends starting by optimizing for clicks
8. Enter in keywords for your ad group (John recommends 5-15 keywords)

If you want to see John’s preferred method of making money online with affiliate marketing, check out the free training below:

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