Google Marketing Innovations Keynote Review

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Want a breakdown of the announcements made at this year’s Google Adwords (Actually, Google Ads now) keynote?

Big Takeaways:

  • (Obviously) Changing Google Adwords to Google Ads
  • New – Maximize Lift Bid Strategy for customers with longer buy cycles in youtube ads
  • Trueview for Action
    • actually showing a CTA after a video ad
    • creating a form that will show under the ads
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