Clickfunnels Event Funnel -– Everything You Need To Know

Planning a live event, or an online conference, webinar, or summit? 

If you're wondering how to use Clickfunnels to set up your event, look no further. 

On this page, I plan to help you find all the resources you need to plan, sell, and run your event whether it's online or offline. 

Look below for example funnels, templates, and demonstrations. 

It's also worth reading this great article on the official Clickfunnels Blog:

"The Event Marketing Trio: ClickFunnels, Facebook Ads"

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC. 

Recommended Book: Funnel Hacker Cookbook


funnel hackers cookbook clickfunnels

Discover the complete collection of sales funnel templates, proven designs and examples - everything you need to implement clickfunnels like a pro

Clickfunnels Event Funnels & Templates

Auto Webinar Funnel (by Clickfunnels)

From The Funnel Hacker's Cookbook: by Russel Brunson:

The Auto Webinar Funnel is used after an entrepreneur has proven their offer several times previously in the Webinar Funnel.

The major difference in this funnel is that the historically best converting webinar is uploaded online (YouTube, Vimeo, etc) and is embedded in its own “Webinar Broadcast Page.”

Auto webinars can play every hour around the clock selling your products and services automatically for you.

Someone registers for the webinar on the registration page, then they are taken to a confirmation page where they can see the date and time for their event.

They are then emailed links to indoctrination pages where you can get them excited about the training they either are about to get on, or just completed.

After their presentation time has passed, they are then emailed links to a replay room where they have one last chance to watch the webinar.

- by Russel Brunson, The Funnel Hackers Cookbook

Webinar Funnel (by Clickfunnels)

From The Funnel Hacker's Cookbook: by Russel Brunson:

The Webinar Funnel gives the entrepreneur more time to close potential customers at a higher price point, as most webinars are at least one hour long, and gives more time to address the false beliefs of customers.

Webinar Funnels are an “event” and are broken into two phases. 

During the first phase, visitors register for a seat to attend and hear success stories to increase curiosity. Unlike the Auto Webinar Funnel, this live version is usually hosted on a 3rd party software (Go-To-Webinar, Zoom, etc). 

During the second phase, visitors attend the live webinar and watch replays while the window to buy begins to close, creating true scarcity and urgency.

To learn more on how to create a webinar that sells, read my book “Expert Secrets” and it shows you slide by slide what to say to sell any product or service. 

You can get a free copy HERE

- by Russel Brunson, The Funnel Hackers Cookbook

Product Launch Funnel (by Clickfunnels)

From The Funnel Hacker's Cookbook: by Russel Brunson:

Much like Hollywood giving previews before a movie release, the Product Launch Funnel lets an entrepreneur build anticipation before a customer is allowed to buy a product.

Small marketing “previews” about the product are sent, usually at least a day apart, to build scarcity and urgency for the final day when the “cart opens” and customers may buy for a limited time. 

A defining feature of the Product Launch Funnel is closing the cart after a few days. 

This concept was pioneered by Jeff Walker and helped thousands of entrepreneurs to launch new companies overnight. 

You can learn more about what to put in the product launch videos in both the “Dot Com Secrets” book as well as the  “Expert Secrets” book.

- by Russel Brunson, The Funnel Hackers Cookbook

Summit Funnel (by Clickfunnels)

From The Funnel Hacker's Cookbook: by Russel Brunson:

"Summit Funnels are the perfect way for entrepreneurs to provide value and become more of an authority figure in their industry.

It happens by putting together an online summit with multiple speakers that you interview. 

You let people register for the summit for free, and then potentially upsell them on the recordings. It’s a great way to build a list and brand your authority.

On the Sales Letter Page, I’d get a biography of each person and put their headshot on the registration page.

My upsell would include offering the recordings of the event, and then on the Share Page I’d get them to invite their friends to the event."

- by Russel Brunson, The Funnel Hackers Cookbook

Invisible Funnel (by Clickfunnels)

From The Funnel Hacker's Cookbook: by Russel Brunson:

Invisible Funnels work by giving away a lot of value for free upfront, and only charging if the customer liked what they received.

It’s like going to a restaurant and only paying if you liked the food. 

Although it is free to attend, visitors register their seat after a Video Sales Letter on the first page by entering their credit card information even though no money is charged. 

An OTO is offered on the second page to increase Average Cart Value with additional products offered on the thank you page.

If the customer likes the free training they are told to “do nothing, and your credit card will be billed in two days. 

If you didn’t like the training, just let me know and we won’t bill you at all.”

- by Russel Brunson, The Funnel Hackers Cookbook

Live Event Funnel (by Stephen Larsen)

In this video, Funnel Building expert Stephen Larsen shows us a demonstration and breakdown of a funnel he used to successfully sell a live event. 

Learn More About Building Successful Sales Funnels From Stephen's Free Training:

Webinar: "The 3 Steps I Used To Build 500+ Pro Funnels At ClickFunnels..."


Learn Stephen's Best Lessons From Building 500+ Pro Funnels

stephen larsen funnel stache webinar

What Clickfunnels is And How It Works

Take a look at this great video from Spencer Mecham from Buildapreneur, marketing expert and the current #1 Affiliate For Clickfunnels of all time

In this video, Spencer gives a great description of what Clickfunnels is and what it can do for you. 

If you want to learn more about how Spencer used Affiliate Marketing to quit his 9 to 5 job and earn a passive income, 

Check out his FREE Affiliate Training Webinar Here

Ready to start your FREE trial of Clickfunnels? Click Here!


Best Clickfunnels Discount


Looking For The Best Clickfunnels DEAL?
Massive DISCOUNT + TONS of Bonuses

funnel hacks
clickfunnels funnel secret strategy webinar

Clickfunnels - The Overview

Clickfunnels is an excellent tool for starting any business online, in my opinion. 

It specializes in two things: help you collect leads (grow an email list) and helping you efficiently, quickly and effectively building sales funnels. 

A sales funnel is a specific sequence of sales pages, offers, and products that if done correctly, will produce more revenue than simply sending to a straight sales page. 

Clickfunnels has built a name for itself as the leader of the category of sales page builder, and perhaps also even as a landing page builder or even web page builder. 

Clickfunnels Training

Clickfunnels offers a multitude of training options. 

One thing that makes them special as a company, is that not only are they a software company (Earning $100 million per year in revenue at this point)...

But they're also one of the premier marketing training companies out there. 

Clickfunnels Books

clickfunnels book collection

Russel Brunson and the rest of the CF company have published a number of books that have gone on to become best sellers and some of the most read books in the marketing and business world.

Teaching on every topic from general marketing and sales principles (Expert Secrets) to the core foundations of sales funnels, traffic, and online entrepreneurship (Dotcom Secrets) or even Copywriting (Copywriting Secrets).

For a full list of the best books published by Clickfunnels, go Here

Clickfunnels Training Courses

In addition to the books mentioned above, Clickfunnels is a double threat as a company because they not only create software that generates over $100 million per year in revenue, 

But they also have some of the best marketing and sales training courses available. 

The One Funnel Away Challenge
one funnel away 30 days book

Probably the most famous training course put out by the CF crew is the One Funnel Away Challenge. 

In my personal opinion, it's the single best training out there for teaching someone how to start from zero and build a profitable online business from scratch. 

The claim is that you can do it in 30 days. I doubt that's applicable to everyone, but for some I definitely think it's possible. 

The brilliance of the OFA challenge is that you get training about everything you need to start an online business - traffic generation, content marketing, product building, and of course - sales funnels. 


How One Funnel Away Works

The trick is, instead of delivering all of the content to you at once, it's dripped out one lesson per day over a 30 day period.

In my opinion, this helps you to consume and apply the information in the course because you're only asked to focus on one task, one concept and one mission per day.

It breaks down all the complicated pieces of starting a business into small bite-sized chunks. 

One Funnel Away Coaching

Plus, it comes with a daily coaching session from Stephen Larson, who was the top funnel builder for the company and now has branched off to create his own brand and business. 

He's a great teacher, and he helps you to fill in the gaps between lessons from Russel Brunson himself. 

I took the course a while ago, and I learned some amazing tips that I hadn't really picked up from being in the online marketing business for almost 10 years now. 

You can check out my review of the One Funnel Away Challenge below:

Other Clickfunnels Training Courses

Clickfunnels Alternatives

Though some of the alternatives to clickfunnels can beat it in certain functionality, for the most part it's one of the best all around marketing tools available today for marketers and sales organizations.

For my breakdowns of each of the alternatives, check out these articles:

Free Clickfunnels Training Course

Want more Clickfunnels training?

I've put together a mini course teaching you the tips and tricks I've learned about building sales funnels, and using Clickfunnels that have helped me generate over 6 figures with my online businesses over the past few years. 

I've called the training "Sales Funnel Legend" and my goal is to help you go from beginner or novice to an absolute LEGEND when it comes to using Clickfunnels in your business. 

PLUS I give away tons of BONUSES and FREE Funnel Templates Inside

Get Free Access To The Sales Funnel Legend Course HERE

clickfunnels course the nomad brad sales funnel legend

Clickfunnels Demo: How To Build Your First Clickfunnels (In 15 Minutes)

In this video I walk you through how to build your first Clickfunnel in 15 minutes or less, step by step. 

Clickfunnels F.A.Q.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC. 

Share this!
Click Here to Leave a Comment Below

Leave a Comment: