Best Keyword Research Tools (2020 Update)
Looking for the best keyword research tools to help you with your SEO, Google PPC, Bing PPC, Amazon, Youtube, Ebay, or Pinterest?
Look no further.
Are you looking for the perfect keyword tool solution to help you grow your traffic, improve your conversion rates, and generate more leads and revenue?
There's a perfect software for you in this list.
Everything from free tools to some of the most sophisicated paid tools that offer deeper insights and more features.
Finding the right keywords is a key skill in online marketing and business these days, and it's critical to have the best tool for the job.
This is a big list of all the overall best keyword research tools.
If you're looking for the best keyword tools for a specific job, please check out one of these resources:
Best Keyword Research Tools For:
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Best Free Keyword Tools
These are the best keyword tools that you can use for free (or mostly for free).
Some also have a paid version, but some of the most important features are available for free.
If you're looking for more heavy hitting tools with the most robust features, check out the Best Paid Keyword Tools section on this page.
This tool claims to be The "Best Alternative To Google Keyword Planner And Other Keyword Research Tools"
And I must say, it just might be.
It's simple, elegant, gives you plenty of results, and a lot of the features are free.
It uses the Google Autosuggest tool to spit out keywords based on search queries that people are really searching for.
It also provides results for other search engines:
The original, and still arguably the best of the best.
Google has access to more data on search than anyone, and they give us a peak into an acceptable amount of it.
The tool is totally free, you just have to start a google ads account (you don't have to spend any money).
Many people don't know about the "hidden mode" of searching for a landing page and "reverse engineering" what keywords are relevant to that website, instead of just search for individual keyword ideas.
The bing ads keyword tool is kind of like a mini version of the adwords tool.
Just as good at recognizing trends and patterns, just working with smaller numbers simply because Bing doesn't have as many users as Adwords.
It's especially relevant if you're running paid traffic on the Bing Ads network though, as the numbers are closer to reality of what you're going to pay to bid on them on Bing than those in the adwords tool.
Google Search Suggestion Tool
A lot of people don't take advantage of this surprisingly simple, yet astonishingly effective keyword research tool.
And it's totally free and right there in front of all of our noses.
Simply search for anything, and down at the bottom of the search results, google will serve up to you the MOST relevant "related" search terms to the one that you just searched.
Talk about a keyword gold mine!
Example of Searching for "Best Keyword Tool"
And further down on the page, below the search results, you can find these extremely relevant search queries:
Bing Search Suggestion Tool
As usual, bing is following in the footsteps of big brother google:
Answer the public is a brilliant tool that everyone who does any sort of marketing or content creation should know about and use immediately.
It does some magical things and brings up related search terms to any keyword and presents them in a pleasing visual way, which makes it very easy to understand.
Plus, it basically shows you a roadmap to totally dominating any niche or topic, because this is literally what people want to know about the topic.
My buddy Chad Bartlett has a great strategy of simply pairing answer the public with content creation in a method he calls "A to Z" where you basically create a youtube video or blog post about every single thing listed on answer the public for that keyword...and you will soon dominate the niche.
The price for such an advanced, amazing, revolutionary research tool?
Hilarious name, and it pretty much does exactly what it says...you might just have to see it to understand.
It's a great way to get tons and tons of keyword ideas in a matter of 30 seconds.
Best Paid Keyword Tools (Advanced)
The following tools are paid (though most have a free trial available, see below each tool to get a link.
These tools are some of the most powerful and advanced, and offer the most robust features.
Long Tail pro is a more advanced keyword tool beloved by SEOs for years.
It really specializes in guess what...finding long tail keywords!
Watch a longtail pro demo below:
They've been tracking keyword data and mining out the low competition, highly qualified long tail keywords for years.
Definitely still a valuable tool to have in your arsenal.
Semrush is super advanced, used by many SEOs to run their entire business.
You probably won't ever need ALL the bells and whistles but if you're serious about keyword research, this tool is a monster.
For a full tutorial on how to use Semrush, go here
Spyfu is absolutely amazing if you're doing keyword research for PPC (Google Ads or Bing Ads)
It combines in-depth keyword research with tracking PPC ad campaigns and real ads - how long they've been running, how much is probably being spent, and how much the clicks cost.
This amazing tool has kind of taken the marketing world by storm.
It conveniently places keyword volume data from Amazon, Youtube, Google, Bing, Etsy, Ebay, and more directly in your browser as you're browsing the most frequented haunts for keyword-hunters.
Here's a quick demo of how it works
Best of all, it's totally free. It's an extension for Google Chrome.
This plugin is no longer free. I actually don't like their pricing strategy at all. It's a bummer.
Download it here: